DISC Behavioral Training · Leadership Coaching · Speaking

Lead with Awareness.
Connect with Purpose.

We empower teams to develop self-awareness, foster meaningful connections, and lead with purpose through DISC behavioral training and leadership coaching. With over 20 years of hands-on experience, our approach delivers proven results.

20+ Years Leadership Maxwell Certified DISC Method Trainer Tampa, FL

About

Meet Srdjan Perisic

Healthcare executive. Maxwell-certified DISC trainer. Professional speaker and coach. Former medical student and former refugee. Srdjan helps individuals and teams communicate with clarity, connect with purpose, lead with integrity, and grow into their fullest potential.

Srdjan Perisic — Certified Professional Coach, Maxwell DISC Trainer, and Keynote Speaker

With more than 20 years of leadership in healthcare operations—and currently serving as Director of HIM, Coding, and CDI at CommonSpirit Health—Srdjan brings a unique blend of operational rigor, coaching expertise, and real-world experience to every engagement.

He trains managers to lead with conscious awareness, guides teams to deeper understanding through DISC, and empowers emerging leaders to transform their life experiences into lives of significance.

  • Maxwell Team Certified
  • Maxwell DISC Method Trainer
  • 20+ Years Leadership
  • Professional Speaker

Five Pillars of the Practice

01

Former Refugee

Proof that attitude and intentional living can rebuild a life from nothing. The origin story that shapes everything.

02

Ikigai

Your reason for being — the philosophical foundation that turns work into meaning and days into significance.

03

Conscious Awareness

The leadership methodology — noticing what's happening inside and around you so you can choose your response on purpose.

04

DISC Behavioral Training

The practical tool for team transformation. Understand how you and your people are wired to communicate.

05

Habitual Integrity

Discipline and ethics made into daily habits. Where compliance officer meets character coach.

A hand reaching toward a sunrise over mountains — your attitude toward failure is the only thing between you and your dreams.

The Story

From Refugee to Leader

Arriving in the United States in November 1995 from a war-torn country, without English skills, and starting over was the greatest challenge Srdjan and his family ever faced. Having no resources or a clear plan, he chose ambition over loss to shape his future. Adjusting his attitude was essential to survival.

Srdjan overcame the collapse of his home country and deep personal and professional setbacks by maintaining a positive outlook. Our attitude shapes our expectations for life. As Zig Ziglar once said, "Your attitude, not your aptitude, determines your altitude."

Over the past 31 years, Srdjan has learned through observation and firsthand experience that while some disasters — like war — are devastating and deeply unfair, they do not have to define us. Devastation and heartache should never prevent us from pursuing our dreams, our goals, or a meaningful life.

That belief became his compass. The same discipline that rebuilt a life from nothing now shapes how he leads — with integrity as a daily practice, not a policy checkbox. As Director of Healthcare Compliance, he has guided teams through complex regulations, built trust through accountability, and proven that resilience and ethical leadership go hand in hand.

Your attitude, not your aptitude, determines your altitude.

— Zig Ziglar

Today, he teaches what he lived: that leadership is not a title — it is a practice. That connecting is not a talent — it is a choice. And that integrity, made habitual, changes everything.

The Signature Methodology

The Refuse & Embrace Framework

A daily practice for intentional leadership. Two columns. Twenty-five choices. A life you build on purpose.

Refuse

Refuse

What you will not let shape your life.

  • Victimhood
  • Labels
  • External control
  • Procrastination
  • Excuses
  • Learned helplessness
  • Negativity
  • Fear of failure
  • Limitations on growth
  • Hate
  • Judgment
  • Self-pity
Embrace

Embrace

What you choose to build a life around.

  • Failure
  • Learning
  • Opportunities
  • Challenges
  • Like-minded people
  • Growth
  • Truth
  • Compassion
  • Hard work
  • Self-awareness
  • Positive attitude
  • Self-respect

When you make a commitment, you create hope.
When you keep a commitment, you create trust.

— John Maxwell

Work With Srdjan

Services & Workshops

Four ways to bring awareness, communication, and purposeful leadership to your team.

01

DISC Personality Profile Workshop

Build a stronger team that communicates well, appreciates different styles, and works together with less friction.

Format
Onsite or Virtual
Duration
2–3 hours
Group size
8–10 minimum
Pricing
$200/person · or $1,500–$2,500 flat + $50–$90/assessment
Book this workshop
02

Everyone Communicates, Few Connect

Based on John Maxwell's book. Learn the five principles and five practices of connecting with people — one-on-one, in groups, and with audiences.

Format
Onsite or Virtual
Duration
2–3 hours
Audience
Teams, managers, sales
Pricing
Custom quote
Inquire
03

Leadership Keynote Speaking

A speaker who earned every line. Bring a keynote rooted in a true story of resilience, habit, and purposeful leadership to your conference or retreat.

Format
Keynote / Fireside
Duration
45–90 minutes
Audience
Conferences, retreats, corporate
Pricing
Custom quote
Request speaking
04

One-on-One Leadership Coaching

For emerging leaders and new managers. Private, structured coaching to help you lead yourself first, then lead others on purpose.

Format
Virtual (1:1)
Duration
60 minutes per session
Cadence
Weekly or bi-weekly
Pricing
Custom quote
Start coaching
The Maxwell DISC Method — Certified Trainer seal, The John Maxwell Team

What is DISC?

Four Styles. One Team. Better Conversations.

As a Maxwell DISC Method Certified Trainer, I help teams see themselves — and each other — through a behavioral assessment that maps how people prefer to communicate, make decisions, and respond to change. Once a team sees the map, the friction drops — fast.

D

Dominance

Direct · Decisive · Results-driven

Motivated by winning, challenge, and speed. Prefers the bottom line first.

I

Influence

Enthusiastic · Social · Persuasive

Motivated by recognition and relationships. Brings energy and optimism.

S

Steadiness

Patient · Loyal · Supportive

Motivated by cooperation, stability, and sincere appreciation.

C

Conscientiousness

Precise · Analytical · Quality-focused

Motivated by accuracy, expertise, and doing it right the first time.

Bring DISC to your team and watch communication change in a single session.

Book a DISC Workshop

Results

What People Say

The level of structure and the scope of resource you personally have been able to provide is unparalleled. We are in a much better place as an organization as a result of your efforts. Over and above the compliance work, your regular well wishes, friendly reminders, and positive attitude have been great.
Sean Cunniffe, MS, MBA, NP-C VP, Practice Operations — Steward Medical Group
I’ve been reflecting since the team call—this is something our folks needed. They’ve been abuzz since the call. Thank you for taking the time to connect with our team and offer them a meaningful experience.
Jillian L. Casey, M.S. I-O Psych. Chief Operating Officer, Sage Clinical RCM, LLC
Thank you for such an enlightening and thought-provoking presentation. Your emphasis on self-reflection and introspection starting with leaders first really resonated with me. The message to “look within” before seeking to connect with and influence others was both powerful and refreshing.
Hira Hasnain, MD, CDIP Vice President, CDI & Quality
I'm not sure you will ever realize what an incredible mentor you were to me in many ways. I am forever grateful for all you have done for me. By helping mold me into a better employee and even a better person. You are the reason for many things I have accomplished.
Vikki Former Team Member — NSPG
Your command of the room and pace of the subject was spot on. Thank you for helping us to "return to the basics." It was excellent.
Susan Tetrault Walker Wilmington Library Networking Group
I absolutely loved the presentation! I heard nothing but great feedback from the other teachers as well. Thank you for sharing your knowledge and expertise with us in such a fun and engaging way.
Amanda Darsey North Tampa Christian Academy
Thank you so much for the time and expertise that you have been sharing with us. Today was revealing and healthy in many ways.
Carianna Farfan North Tampa Christian Academy
When I first met you, I was intimidated by your fund of knowledge, but after getting to know you, I realized that you are a person who believes in sharing your knowledge, not making people feel stupid for not knowing the answers. I THANK you for making working at NSPG a pleasure.
Sally A. Copell NSPG

Insights

From Srdjan's Desk

Thoughts on leadership, attitude, and living with intention.

May 24, 2026

The System That Kills Dreams: Why U.S. Soccer Fails Talented Young Players

I coach soccer. I have spent years teaching young players, watching talent develop, and learning what separates good players from great ones. So when a coach recently evaluated my 15-year-old son and said, "Technique wise he's sharp, constantly scanning and makes good decisions with the ball," I knew exactly what that meant. Those are not generic compliments; they describe elite developmental traits—the kind of soccer intelligence that cannot be manufactured in players who do not naturally possess it.

That same week, my son was rejected. For the third time.

The reason? He is small in stature and can be pushed off the ball. Never mind the sharp technique. Never mind the constant scanning that most players his age never develop. Never mind the decision-making ability that coaches spend years trying to instill. He does not fit the physical profile American soccer demands to win games right now.

"The question is no longer just why the U.S. struggles to develop world-class players. The deeper question is: how many talented children are we willing to break before we finally change the system?"

Written as a father and as a coach who knows what we are losing—a piece about pay-to-play, the Relative Age Effect, late bloomers, and what we are choosing when we reward size over technique.

Read Full Article on LinkedIn

November 29, 2025

A Life by Design or a Life by Default?

External forces and circumstances often dictate your life story; you may feel you are not in control of your own life. People who live according to the concept of "Life by Default" tend to remain within the safety of their comfort zones. This limits their potential for growth because they are too afraid to step from their comfort and into the unknown.

"Everything worthwhile is uphill."

— John Maxwell

I admire Diana Nyad's story. As a long-distance swimmer, she never gave up on her dream to swim from Havana, Cuba, to Key West, Florida. She attempted this 110-mile journey four times but faced failure each time. However, her perseverance paid off when she succeeded on her fifth attempt at the age of 64.

The key message from Diana's incredible journey is this: Don't waste your time, potential, or opportunities. You are in control of your life and what you want from it. Embrace your fears and learn from your past; go out there and define your future.

Do you want to live a Life by Design or a Life by Default?

Read Full Article on LinkedIn

January 1, 2024

Why Many New Year's Resolutions Fail

According to research conducted by the University of Scranton, approximately 45% of Americans set a New Year's resolution each year. However, only 8% succeed in achieving their resolutions. This low success rate is puzzling, especially since most people genuinely desire a better life, success, growth, and happiness.

"We cannot become what we need by remaining what we are."

— John Maxwell, The Difference Maker

Achieving our dreams and reaching our goals requires a willingness to change. To actually achieve a goal, you must incorporate and embrace thirteen essential elements: Desire, Understanding your WHY, Self-awareness, Planning, Action, Learning, Sacrifice, Attitude, Hard work, Fearlessness, Perseverance, Consistency, and Reflective thinking.

Remember, the only limits you have are the walls you build around yourself. Ultimately, "You are what you do, not what you say you'll do." — Carl Jung

Read Full Article on LinkedIn

What It Means to Be a Leader

Defining Leadership

According to the Merriam-Webster dictionary, a leader is described as a powerful person who controls or influences what other people do — a person who leads a group, organization, country, etc.

John Quincy Adams, the 6th President of the United States, summarized leadership succinctly: "If your actions inspire others to dream more, learn more, do more and become more, you are a leader."

Leaders vs. Managers

The terms "leader" and "manager" are often used interchangeably, but there is a notable difference. A manager is responsible for overseeing processes and ensuring tasks are completed. In contrast, a leader influences, develops, and guides people toward growth and achievement. While a leader must be clear about their goals, they should also be flexible in how those goals are accomplished.

"Leaders are people who do the right thing; managers are people who do things right."

— Professor Warren G. Bennis, Learning to Lead

The Nature of Leadership

Leadership is not about a title or position; it is not something that can be given or displayed on an office door. Leaders can be found in any position, but not everyone fits the mold of a leader. The title "leader" is earned through actions and character.

Trust is the essence of true leadership. In his book 21 Irrefutable Laws of Leadership, John Maxwell emphasizes this in Law #6 — Law of the Solid Ground: "Trust Is the Foundation of Leadership." Leaders build trust by consistently modeling competence, connection, and character.

"The leader finds the dream and then the people. The people find the leader and then the dream."

— John Maxwell, The Law of Buy-in

Traits That Set Leaders Apart

  • Emotional Intelligence
  • Self-awareness
  • Self-management
  • Understanding needs of others
  • Transparency
  • Character
  • Competence
  • Integrity
  • Accountability
  • Clarity

"Your ability to recognize and understand your emotions and your skill at using this awareness to manage yourself and your relationship with others."

— Drs. Travis Bradberry & Jean Greaves, The Emotional Intelligence Quick Book

While IQ is innate, emotional intelligence is a practical skill that can be developed. Together with trust, emotional intelligence forms the foundation of effective leadership in both personal and professional life.

Lessons from Experience

Throughout my professional career, I have learned from great leaders who earned the trust of their staff. These leaders valued, encouraged, and empowered their employees to grow and excel. Conversely, I observed "leaders" driven by their titles and positions, who sought success without regard for their teams.

About twenty years ago, I believed myself to be a leader, but a challenging experience taught me what true leadership means. As a manager of a registration department, I focused solely on completing tasks and improving efficiency. However, my staff grew unhappy and complacent, comparing me to a "tyrant or a dictator" who only cared about results.

After Human Resources intervened, I reflected on my approach and realized the importance of connecting with staff and building trust. This moment marked the start of my journey to learn the values and principles of genuine leadership.

A leader must recognize mistakes and learn from failures. When you value, validate, empower, and equip your team members, positive outcomes follow. The most meaningful rewards I have received came from staff members, whose messages spoke volumes and truly resonated with me. This is WHY I do what I do.

The Leader's Responsibility

Leaders are responsible for creating a nurturing organizational environment where employees feel empowered, appreciated, recognized, inspired, encouraged to express creativity, and safe among each other. Such a cohesive environment leads to organizational success.

"Customers will never love a company until the employees love it first."

— Simon Sinek

Even with the best resources, materials, facilities, and products, an organization cannot succeed without employees — the most valuable asset — being appreciated and validated.

"No company, small or large, can win over the long run without energized employees who believe in the mission and understand how to achieve it."

— Jack Welch, General Electric

"Leaders Touch a Heart before They Ask for a Hand. You cannot move people to action unless you first move them with emotion. People do not care how much you know until they know how much you care."

— John Maxwell, Law of Connection

The Essence of Leadership

In summary, being a leader is about influence, trust, connection, and empathy. As John Maxwell beautifully said: "A leader is one who knows the way, goes the way, and shows the way."

Featured In

In the Press

Stories and features about Srdjan’s work, journey, and service to the community.

Wicked Local February 21, 2018

Coat Drive Is Way to Give Back

A winter clothing drive to benefit refugees and immigrants organized by a Middleton man who knows what it’s like to start a new life in America. After immigrating from Montenegro in 1995, Srdjan partnered with the International Institute of New England to gather winter coats and boots for refugees from warm-climate countries — a small way to give back for the support he received on his own journey.

“You have to start somewhere. You can’t look at what you don’t have. Look at what you have and build on it. All you need is opportunity, and the rest is up to you.”

— Srdjan Perisic, quoted in Wicked Local
Read the Full Article

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